Antillectual

It’s a struggle for us, because we both benefit and suffer from it; it’s a blessing and a curse in one. We love the idea of connecting with people worldwide via social media, and that people from all over this globe can reach out. But as the power of big tech rises and algorithms take control, the reach of and control over our own output diminishes. Even before it became X, Twitter already deteriorated and it’s a complete shithole now. Facebook is a terrible platform with half of its functionality not even working properly?! Insta and TikTok are obsessed with virality, which makes it hard for regular updates to surface. Unless you flawlessly play the game by their rules…

The same goes for digital media platforms like Spotify and YouTube. Follow the rules or the algorithm will not pick you up! Even though digitization promised us all equal opportunities to connect with others, big/commercial companies or people who are able and willing to comply have a better shot at getting their message out.

This is not a rant to whine and complain about how hard our life as an independent band is. We realize our privileged position and the fact that these are mere first world problems. And of course we’re not leaving social media. If anything this is a call! A call to directly follow bands and organizations you wanna support! Via personal media like email newsletters, WhatsApp updates or simply by checking their websites. Those channels are more reliable to hear news first than any “For You” algorithm.

Find our email newsletter and WhatsApp updates via our website: antillectual.com/newsletter, we’ve got a lot of news coming soon! Just like our newsletters we’ll end this message with “don’t be shy, hit reply”, we love hearing from you <3