ANTILLECTUAL 25y! April 9, 2018: CHANGE THE STANDARD!
On April 9, 2018 we released our most megalomaniac music video! Music video is not even the right word to describe it: for this project we made a documentary series about people changing the standard in their field of work towards more sustainable, fair trade and organic industries and societies. The series is proof that entrepreneurs like these, many with a background rooted in punk rock and DIY ethics, can make a change. The big apotheosis is music video shoot at the Nevel Brewery! Needless to say: if you ever get the chance to shoot a video at a brewery, do it!
We visited and interview these friends and standard-changers: Mattias at Nevel, Sandra at Just Like Your Mom, Jesse at Velocity, Yvo at Bietenrood and David at fairtrademerch. I say “we”, but none of this would have been possible (or fun…) without the skills and energy of director Ivana Smudja! After we came up with this ridiculous idea she executed the whole thing: filming, editing and making sure it looked good! Speaking of changing the standard…
Check the music video and 5 documentaries
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Den Bosch
Quebec City, QC